PACKAGING
From Dielines to Design
Wolf Howl
A hot sauce brand focusing on layered and flavorful heat in every drop.
The label style was designed to showcase the brand and the heat level all in one.
Using a varied wolf and finishing color, identifying your desired level of heat is simple.
Nutrition Facts Table
Size of Wolf Change
Different Color Moon
Dietary Restrictions
Ingredients List
Thermometer Heat Level
Best Before Date
The Wolf Pack
Multi-product packaging was developed for taste testing and gifting.
A rough dieline was created to get an idea as to how the package would look.
From there, a paper mock up is created for review.
Once changes are made, we analyze a full scale corrugate mock-up and make some adjustments
Adjust Side Tabs
Shrink Top Panel
More Room for Product
Shrink Bottom Panel
Increase Lock Mechanism
Bottle lock mechanisms were also explored with various techniques.
Final die-line test with approved die-line.
We then apply artwork to our die-line.
Lastly, we create one final mock-up with artwork to test customer experience.
POP Display
Designed to provide brand flexibility in product positioning to increase exposure.
Starting with some brainstorming for various presentation ideas.
A die-line was then created with various trial and error attempts
A mock up was produced to get a stronger visual understanding
The artwork was applied to each panel with minimal iterations.
The final display was rendered out for shelf angle messaging.
